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Website owners alike are all desperate to increase traffic to their sites. We want to be the Mount Everest of a keyword. To cure our obsession of PR and SERPs, we follow blogs of search engine optimizers. We want to know how they were being schooled by Googlebots. To find answers to our nagging SEO-related questions , we subscribe to newsletters and RSS of professional search engine optimisers (s vs z). Before us is an armada of advices: do this , do that, change this , change that. A plethora of SEO do's and don't's is simply overwhelming. If you really want to know everything about search engine optimization, make sure there is still an open room at the mental hospital near your area. SEOs can be wrong and they can be right, too. But the computer engineers behind Googlebot are always right. And they are clever. Once the SEOs know their secrets, they change the algorithm, and our respected SEOs are again left in total darkness.  Search Engine Spi...