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No, I'm not talking about THAT kind of hooking up…this is a business article, for goodness sakes! I'm talking about building mutually beneficial relationships with other online business owners . That's the kind of hooking up that will propel your business to long-term success. Many people get online and think that the more people they meet online, the bigger customer base they can get. To some degree that is true, but in this marketing mama's humble opinion, it's not where you should focus your efforts. Nearly, four years ago, I started my online business . I was just a mom who desperately didn't want to return to work after maternity leave. I had NO CLUE what I was doing. None at all, but one thing I did do is meet people, but I didn't try to make these people my customers. What, you may ask? Didn't I want to get any customers? Sure I did, but I realized something much more valuable. The other online business owners that I met online weren't nece...

With more than 77% of all American adults now online, and more than 175 million Americans using the Internet regularly, the argument that a website is an essential business tool is resolved before the debate begins. If your company isn't taking steps and making a continuing effort to maximize its website it is leaving customers and revenue behind (for competitors to pick up).  Some of the hesitancy in developing and maintaining a good website is derived from misunderstandings of what it takes to make a website productive. This article shares 8 things you can do with relative ease to enable your website to deliver better results. They are: 1. Make Sure Your Website is User Friendly Whether in an offline or online environment, your target market can't be expected to buy your product if you do not make it easy to find and purchase. Your website can enhance the ease with which information and specs about your products/services can be found, thereby making the decision to buy the...

The Internet is a ubiquitous Corporate communications and sales channel, however many companies are still not utilizing much of its power. That could be because of loyalties to comfortable old channels or that there aren't enough Internet marketing experts to take their brands into the digital realm.  Regardless of the hold-ups in leveraging internal or external Internet communications options, consumer and B2B channels are growing their share of the market. Resistance is futile and with this change in how consumers and B2B buyers are reached, is a change in the symbolism, voice, and style of promoting brands. That doesn't necessarily mean the Internet can't play a supporting role for your offline or TV advertising. For many campaigns, the Internet is just another conduit for sales videos and corporate brochures. Some are satisfied with this, however the Internet's own power to communicate and generate business shouldn't be underestimated. The Internet, whether th...