Brand Marketing: Digital Strategy to Win Customers

by Bob Gilbreath

"Four years ago I grew frustrated with the lack of brand investment in digital marketing and set out to understand the fundamental reasons why this promising new space was still only attracting a small sliver of marketers' multi-million -dollar budgets. [...]

I set out to discover an alternative path, starting with the handful of our clients that had put digital in the forefront of their strategy, and then broadening my vision to companies that seemed to be enjoying success with a completely different course [...]

This manifesto brings my search full circle, providing a supplement to The Next Evolution of Marketing that specifically focuses on how brand managers must reset their digital strategy to win customers in this new space."

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Buried Treasures in Bohol Philippines

Written by Joe Espiritu Four persons died in a treasure hunting accident last week. They died for nothing. Many had lost their shirts in the venture, the propensity for Filipinos to get rich quick attribute to the treasure hunting mania. The sad part is that only the ignorant venture on the search, those in the know, being sure that nothing will come out of the effort would not think of investing money, time and effort – this time lives – in a fruitless enterprise. There had been stories of people getting rich uncovering treasure troves in unlikely places. Most stories are false. Ancient graves of archeological and anthropological value had been desecrated by treasure hunters. They had found nothing. Those people may have struck it rich but not from some hidden riches. Contrary to what other people say, there are no buried treasures in Bohol . If there had been, they were unearthed years ago. If one traces the history of this province from the first time the huma

Davao Culinary Night

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Sourcing of Agricultural Products

DAVAO CITY, Feb. 19, 2020 -- The Department of Agrarian Reform (DAR) signed partnership agreements on Monday, February 17, 2020, with various government agencies and a private institution for the sourcing of agricultural products from agrarian reform beneficiaries (ARB) in this province. These institutions are the Bureau of Jail Management and Penology Region XI, Department of Health Region XI, Davao Regional Medical Center, Southern Philippines Medical Center, and Medical Mission Group Hospital which all agreed to assist in the government’s fight against hunger and poverty in the countryside under the Enhanced Partnership Against Hunger and Poverty program (EPAHP). Cabinet Secretary and EPAHP Committee Chairman Karlo B. Nograles said these partnerships work in two ways. It provides institutions with a steady supply of food items, such as rice, vegetables, root crops and other farm produce, while the farmers gain regular markets for their farm yields. “EPAHP is our government’s

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