Brand Marketing: Digital Strategy to Win Customers

by Bob Gilbreath

"Four years ago I grew frustrated with the lack of brand investment in digital marketing and set out to understand the fundamental reasons why this promising new space was still only attracting a small sliver of marketers' multi-million -dollar budgets. [...]

I set out to discover an alternative path, starting with the handful of our clients that had put digital in the forefront of their strategy, and then broadening my vision to companies that seemed to be enjoying success with a completely different course [...]

This manifesto brings my search full circle, providing a supplement to The Next Evolution of Marketing that specifically focuses on how brand managers must reset their digital strategy to win customers in this new space."

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